Role:
Web & UI Designer
Activity:
Wireframing, UI Design
La Piuma - Counseling
La Piuma is a website designed from scratch for a project focused on counseling, bioenergetic counseling, and horse-assisted counseling. The goal was to create a clear and accessible experience, able to highlight these services and present the events organized with horses.
Problem
No online presence: La Piuma did not have an online presence.
Objective
Create an online identity for La Piuma, where users can explore services and browse events.
Solution
Responsive design: the website was designed to be clear and accessible across all devices
Service highlighting: special focus was given to the unique horse-assisted counseling service
Events section: card-based layout used to present and describe the association’s events
Wireframes
The hero section uses a full-screen image to focus attention on the professional figure. The events section is structured to present the next available workshop. If no upcoming events are scheduled, past event posters are displayed instead.
Final UI
The hero introduces the project through an immersive full-screen image, designed to capture attention and clearly communicate the professional figure.
Listening and understanding are at the core of the experience, transforming it into a clearer and more conscious process.
The card-based structure and clear information hierarchy enable quick scanning, making it easier to discover events and access content.
A dedicated section highlights horse-assisted counseling, emphasizing its uniqueness within the overall offering.
The mobile version ensures clarity and readability, presenting the counseling approach in a direct and accessible way.
The project emphasizes the importance of a safe space, where listening becomes a tool for growth and change.
The gallery showcases moments from past events, strengthening the project’s identity and making the experience more tangible.
